Hi, I'm Jeff Zielinski. I typically don't enjoy talking about myself, but because you're here, I'll have to assume you're interested.
Like many of my colleagues, I've carved my path through the creative world—beginning as a designer, moving on to art director, and advancing to creative director roles. I've worked for start-ups, international corporations, and inside the walls of buzzing agencies—even running my own.
Admittedly, I've had moments where I've felt jaded—that marketing is a dirty business. And it certainly can be. But I've been lucky. I've had the privilege to work side-by-side with people who, even in the daily monotony, never forget their brand's essence—to improve people's lives. Working with passionate brands ignites my curious, creative soul—exploring every detail to craft the best experiences for their audience, stirring emotions through stories, delighting with thoughtful design, and creating captivating, immersive moments in the ever-changing digital arena. That's what keeps me going.
My Expertise
Actually, I prefer to think of these as areas in which I'm knowledgeable, but approach with an amateur attitude. Why? Because it's best to walk this planet with a curious and hungry mindset and an eagerness to discover what I don't know. So, with that out of the way, I focus my efforts on the following categories.
Brand Touchpoint Analysis
This is all about evaluating the various interactions consumers have with your brand throughout their journey. Analyzing every touchpoint helps us understand consumer perceptions, measure engagement, and ensure consistency across all interactions. By identifying strengths, weaknesses, and opportunities within these touchpoints, we can make more informed decisions and refine strategies to enhance customer experience, strengthen brand loyalty, and align with business goals.
Brand Development
Whether it's the launch of a new brand or reimagining an existing one, I craft strategies that define its purpose, shape its story, and build meaningful connections with an audience. From designing powerful visual elements to refining messaging that cuts through the noise, I ensure your brand stands out with clarity and confidence. I continuously aim to create a brand that captures attention, resonates with a target audience, and evolves seamlessly to meet the demands of a dynamic market.
Brand Storytelling
Admittedly, some of my favorite projects over the years fall into this category. When it comes to marketing, there is nothing more satisfying than telling a fantastic story using authentic, engaging narratives to convey a brand's values, mission, and purpose in a way that resonates emotionally with its audience. The way it humanizes the brand, builds trust, fosters deeper emotional connections, and drives customer loyalty is hard to match. I routinely find that by sharing stories highlighting challenges, solutions, and experiences, brands can differentiate themselves in a crowded market, inspire action, and create memorable, lasting impressions that go beyond mere transactions.
Creative Direction
I love transforming ideas into impactful, visually stunning realities. With an eye for detail and a passion for storytelling, I've led countless teams to craft compelling campaigns, designs, and experiences that connect with audiences and leave a lasting impression. From concept development to final execution, I ensure every element aligns with a brand's vision and identity. In addition to creative direction, I often take on the roles of art director and designer, bringing hands-on expertise to the visual and conceptual aspects of a project. Whether shaping the narrative, designing visuals, or creating innovative strategies, I bring creativity, collaboration, and purpose to every project.
If any of this has piqued your interest, let's talk.
