CooperVision — One Day Better — Campaign
CooperVision didn’t need to tell people about the environmental crisis, but they did need to let the world know that their clariti 1-day contact lenses were the first net plastic neutral lenses in the U.S. This campaign showed optometrists how they could make a difference by prescribing clariti lenses and removing plastic from our waterways, which is equivalent to the amount of plastic used in the lenses themselves. The initiative proved so successful that CooperVision has expanded it to almost all of their products.
• 63.4k website page views since launch
• Equivalent to 114.8M plastic bottles recovered
• 345 communities impacted/benefited
