CooperVision — Give Brightly — Cause Marketing Campaign
The primary objective of this campaign was to enhance eye health awareness, education, and raise funds for Optometry Giving Sight (OGS), CooperVision’s primary charitable organization. To achieve this, a gamified platform was deployed along with marketing tactics that prompted participants to take a simple yet thought-provoking five-question quiz. Upon completing the quiz, CooperVision automatically donated five dollars on behalf of each participant to OGS. Additionally, players had the option to share the game on social channels, which would add an additional dollar to their contribution.
