Optometry Giving Sight — Eye Promise — Brand Refresh
When you can see, the world has a brighter future. But when you can’t, that future feels uncertain. Optometry Giving Sight deserved a refreshed brand that matches their passionate commitment to a world where no one is limited by preventable blindness and to finding solutions for the 1.2 billion people who can’t see. With a powerful new message and compelling visuals, the new brand serves as a rallying cry for people whose financial support will lead to a brighter future for everyone.
• 19% email open rate
• 970 average click throughs per emal
• Met $455,000 fundraising goal
