CooperVision — The Story is You — Brand Storytelling
Sharing authentic stories about people who go above and beyond to do good in the world is incredibly satisfying. When you discover that these acts of kindness are not just one-time initiatives but reflect their true selves, it has a profound impact on the rest of us. These individuals and their stories are literally transforming the world for the better. During an annual trade show event, a trailer showcasing these inspiring stories was shown to over 3,000 eye doctors. The trailer generated such a buzz that it drew a standing-room-only crowd for the feature presentation later that day. Individual cuts were created to allow each story to stand on its own, making them more suitable for use on social media and other platforms. Sit back, enjoy the film, and see why when you focus on doing good, everyone lives brightly.
